By Mark Levy
By way of growing principles, we carry ourselves again. That’s simply because inside of each one folks is an inner editor whose task is to without end polish our strategies, so we sound clever and on top of things, and in order that we healthy into society. yet what occurs after we stumble upon difficulties the place such traditional considering fails us? easy methods to get unstuck? For Mark Levy, the answer's freewriting, a method he’s used for years to unravel every kind of industrial difficulties, and generate principles for books, articles and weblog posts. Freewriting is deceptively uncomplicated: commence writing as quick as you could, for so long as you could, a few topic you care deeply approximately, whereas ignoring the traditional ideas of grammar and spelling. Your inner editor won’t have the capacity to stay alongside of your output, and should be quickly shunted into the history. You’ll now have the ability to imagine extra in truth and resourcefully than earlier than, and may generate step forward rules and options that you just couldn’t have created the other method. Levy stocks six freewriting secrets and techniques designed to knock out your editor and permit your genius run loose. He additionally comprises fifteen problem-solving and creativity-stimulating ideas you should use if you would like extra firepower—seven of that are new to this edition—and tales of difficulties he and others have solved via freewriting. additionally new to this version: an intensive part on how you can refine your freewriting into whatever you could proportion with the realm. even if Levy initially taught freewriting as a personal brainstorming process, through the years he and his consumers have chanced on that, with a few tweaking, it’s a good way to generate content material for books, articles, and different proposal management items.
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Additional info for Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content, 2nd Edition
Com could chair an industry standards organization that makes certain that Internet meats around the world conform to certain health and taste requirements. Around the world? That would give us an international presence. com already has an international presence. But as part of a sanctioning body, the company could form crucial alliances with meat producers from other parts of the globe. We could translate our Web page into two dozen other languages and advertise our product in the appropriate countries as an exotic import.
The teacher of the course was an old-school improv troupe member, and he frowned on his students’ attempts to be conspicuously funny on stage. Humor, he preached, must ﬂow naturally from the situation being portrayed and should never be forced into it by Borscht Belt wannabes. So class after class, he would toss a few students on stage, yell out our ﬁctional identities (“Mark, you’re a homeless person. Cindy, you’re a businesswoman on the way to the train”), and give us a scene to act within (“Mark, you try to convince Cindy to give you money”).
3. I jumped around. When you’re writing for other people, you need to develop ideas convincingly and make certain that your readers are clear about where your narrative is headed. In freewriting, however, by following your mind’s natural workings, you can drop all pretense to sound argument and logical connections of material. I’m not asking you to delude yourself into accepting faulty arguments. I’m only saying that during any given writing session, your reasoning does not need to be airtight.
Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content, 2nd Edition by Mark Levy