By United states, department of state bureau of international information programs
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Additional resources for A RESPONSIBLE PRESS OFFICE in the DIGITAL AGE
M. The ministers announced the new economic policies, and then the press staff began writing the press materials. Because the staff was so occupied with writing the press announcement, they did not have time to properly explain the new policies. For hours, the press had no written materials to work from in preparing what was a major and complicated A press release that reads like a news story, without inflammatory adjectives, is more likely to be picked up by the press. Typically, press releases in the United States follow a formula that includes: ➾ Double spacing.
Messages need to be consistent. With the Internet and social media, conflicting messages stand out. Information can be targeted and nuanced in different ways to different audiences, but the overall main message must be the same. And it must be short, easy to understand, easy to explain and easy to remember. Messages should be repeated. The goal is to create an echo chamber in which the message is heard over and over. Social media is especially useful for amplifying. Messages also should be repeated and articulated by different people in different venues to different audiences.
For example, if agricultural reform, civil service reform and job creation were your three main issues and you decided on talking about an issue over a week, you might talk about agricultural reform one week, education reform the next, and job creation the next two weeks before and during your national labor day. During the four weeks, you would schedule different events each day or week around a topic and the fifth week return to a discussion of agricultural reform. Make sure your messages and submessages are simple.
A RESPONSIBLE PRESS OFFICE in the DIGITAL AGE by United states, department of state bureau of international information programs